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Search
Engine Marketing (aka SEM, SEO,
PPC) are techniques
that involves the promotion
of websites in search
engines such as Google,
Yahoo or Bing.
According to Wikipedia (see
reference):
Search engine marketing
(SEM) is a form of
Internet marketing that
involves the promotion
of websites by
increasing their
visibility in search
engine results pages (SERPs)
through optimization and
advertising.[1] SEM may
use search engine
optimization (SEO), that
adjusts or rewrites
website content to
achieve a higher ranking
in search engine results
pages or use pay per
click listing
ZMD Technologies
works with multiple
suppliers to target the
following disciplines within
SEM:
Our SEO
specialists are well versed
in both on-page optimisation
and off-page optimisation.
-
On
page optimisation covers
what can be done on the
pages of the website
itself. This
includes starting with
the right keyword
selection based on
thorough research and
testing, setting up the
right internal linking
strategy, ensuring
keyword density is
optimised and avoiding
spammy or black-hat
techniques.
-
Off
page optimisation covers
activity that takes
place elsewhere (e.g.
link-building).
Creating quality
permanent links with
sites of a high
reputation is absolutely
key to this time
consuming activity.
With SEO
clients can expect tangible
results in 6-12 months from
inception.
Paid
Search Advertising (PPC)
For PPC
(pay-per-click) advertising
keyword research and
selection is of foremost
importance. The
obvious strategies of
selecting popular keywords
may not always be the most
effective. Long-tail
keywords are the longer,
more specific keywords that
are less common,
individually, but add up to
account for the majority of
search-driven traffic. Long
tail keywords are the
opposite of "head" terms,
which are more popular or
more frequently searched on.
For example, "fish tanks" is
a head term, but "compare
prices whisper aquarium
filters" is a long-tail
keyword.
Beginner search marketers
often focus on head terms
when optimizing their sites
for organic search or
creating pay-per-click
campaigns. This is a
mistake—long-tail keywords
can offer incredible ROI
because they're less
competitive to rank for
organically and less
expensive to bid on for PPC.
In addition, people using
long-tail search queries are
often highly qualified and
more likely to convert.
With
paid adverting clients
clients can expect results
immediately.
At ZMD
Technologies our dedicated
account managers work with
our clients to simplify the
entire SEM process at the
best prices possible.
The importance of having a
dedicated manager cannot be
understated as that account
manager is the client's
single point of contact to
the various SEO suppliers we
use. Contact us today
to find out how we help
companies generate increased
traffic.
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