Search Marketing Services (SEO / SEM)

Search Engine Marketing (aka SEM, SEO, PPC) are techniques that involves the promotion of websites in search engines such as Google, Yahoo or Bing.  According to Wikipedia (see reference):

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.[1] SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listing

ZMD Technologies works with multiple suppliers to target the following disciplines within SEM:

Our SEO specialists are well versed in both on-page optimisation and off-page optimisation. 

  • On page optimisation covers what can be done on the pages of the website itself.  This includes starting with the right keyword selection based on thorough research and testing, setting up the right internal linking strategy, ensuring keyword density is optimised and avoiding spammy or black-hat techniques.

  • Off page optimisation covers activity that takes place elsewhere (e.g. link-building).  Creating quality permanent links with sites of a high reputation is absolutely key to this time consuming activity.

With SEO clients can expect tangible results in 6-12 months from inception.

Paid Search Advertising (PPC)

For PPC (pay-per-click) advertising keyword research and selection is of foremost importance.  The obvious strategies of selecting popular keywords may not always be the most effective.  Long-tail keywords are the longer, more specific keywords that are less common, individually, but add up to account for the majority of search-driven traffic. Long tail keywords are the opposite of "head" terms, which are more popular or more frequently searched on. For example, "fish tanks" is a head term, but "compare prices whisper aquarium filters" is a long-tail keyword.

Beginner search marketers often focus on head terms when optimizing their sites for organic search or creating pay-per-click campaigns. This is a mistakeŚlong-tail keywords can offer incredible ROI because they're less competitive to rank for organically and less expensive to bid on for PPC. In addition, people using long-tail search queries are often highly qualified and more likely to convert.

With paid adverting clients clients can expect results immediately.

At ZMD Technologies our dedicated account managers work with our clients to simplify the entire SEM process at the best prices possible.  The importance of having a dedicated manager cannot be understated as that account manager is the client's single point of contact to the various SEO suppliers we use.  Contact us today to find out how we help companies generate increased traffic.