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Access our Free Email
Extraction Tool
Due to
the proliferation of spam
email marketing has become
more challenging than ever.
Key
Marketing Techniques
To
properly deliver email, the
emails need to be preferably
double opt in lists.
Beginner email marketers
fail to understand the
existence of spam filters at
multiple points in the
delivery process.
Avoidance of spam filters is
determined by a variety of
factors including.
-
Sender's reputation
- Server and domain
reputation are key to
effective delivery.
-
Content - Both
the body and the subject
has to be relevant to
ensure the recipient
does not unsubscribe or
mark the mail as a
'spam' which lowers the
reputation of the
sender.
-
Delivery Mechanism
- Are you using your own
server or a dedicated
3rd party service?
Depending on this your
success rates will vary
greatly.
ZMD
Technologies works with
clients to do the following:
-
Design opt-in forms both
for the web and mobile
designed to match your
current campaign.
This ensures that spam
is minimized.
-
Create perfectly
formatted newsletters
that are professionally
written and free of spam
keywords.
-
Manage the campaigns to
ensure that
deliverability and
conversions are
maximized.
-
Optimize delivery of the
campaign through
multiple 3rd party
delivery services to
ensure that any risk is
absolutely minimized.
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